In this short guide, you’ll discover how to sell bags online and how to get started, even if you have never made online sales before.
The compound annual growth rate of the purse and handbag industry is expected to grow at around 5.9% over the next two years.
The size and diversity of the purse and handbag market leaves room for smaller brands to corner specific niches and aesthetics.
1. Think about the personality of your brand.
Casual bags, or luxury? For what age group? This will determine how far your brand can grow. Find a niche you’re actually interested in. Having all sorts of bags won’t help your marketing.
2. Ensure your bags are top-notch.
Whether you make the bags, or you resell, don’t cut corners.
3. Create a brief marketing plan.
It doesn’t have to be perfect, but have something to start with. The types of bags you choose to sell will guide the kind of audience you build online. Teenagers can’t afford luxury-style bags, but professional women can. 70 year olds don’t have any business with backpacks, but undergrads and travellers need them most.
4. Use visual media…carefully
Use visual platforms like Instagram, Pinterest and perhaps Facebook. If you’re targeting a younger audience, Instagram is your best bet.
5. Go undercover
Research brands that your audience currently follow and reach their followers. If you sell travel bags and backpacks, consider looking at the followers of travel blogs, agencies, etc.
6. Use aspirational content
People will try to imagine how they’ll look with your bags. Save them the stress. Use lifestyle images of people wearing the same bags you sell. Take pictures of yourself, or design pictures. Once your customer base builds up, use their pictures.
7. Get an e-commerce website.
Give prospects a chance to view and buy previous bags that have gotten lost on your page. Automate your sales by accepting orders on autopilot without having to send each person your account details every time. Get a website you can control.