Who said writing was the only way to tell stories. In this case study, you’ll see how Adebayo, a creative artist and founder of 3pleA-Photography (@3plea_) is using his passion for photography to create memorable moments for clients, while putting money in his bank account. Here’s Adebayo’s story.
As a photographer, I tell stories through pictures. 3pleA-Photography is all about storytelling (Portraits). Although we do other styles of photography such as Beauty, Fashion, Weddings and other events, in all of these, we make sure we infuse our main style, which is storytelling.
Our brand is unique because clients and viewers can easily understand and identify my pictures through storytelling in everything I create.
It all started in 2014 when I resigned from my 8-6 job immediately I got married. I felt working for someone else would make me an unfulfilled man and I might regret not giving what I enjoy doing the most a try – which is “talking and telling stories”. I remember back in school while studying Mass Communication, we were taught that out of the numerous ways to tell stories, as communicators, we must always find a way to tell our stories.
Eventually, I started thinking about how best I could tell my stories and that of my environment to people and the world at large. At that point, I remembered “photo journalism”, one of the areas of journalism that we were taught back in school.
More so, photography is something I always had passion for since my secondary school days. I vividly remember that my friends always wanted me to take their pictures with their phones because they felt I took better pictures…LOL!
Challenges with Being A Photographer
People almost always devalue the work of a Photographer. Clients need to be educated, so they can see photography as an art that can actually be paid for. It’s a very expensive venture to go into and one way we photographers are encouraged is when someone values our work and is willing to pay for it
Some clients often say, “Isn’t it just pictures you are taking?” without realizing that we are preserving the memories of whatever event we’re being hired for. They forget that it is these photographs they will want to look at after the whole event.
Getting gear in Nigeria is also not very affordable and available. Okey Japan is about the biggest seller of cameras and camera gear in Nigeria and they are expensive. Apart from this, the type of camera we might want to buy is not always readily available.
Lack of collaboration with professionals in other fields involved with photography is also a challenge. These professionals include models, makeup artists and stylists. It’s pretty hard for an upcoming photographer to work with a major stylist because the latter would rather prefer to work with people they are on the same level with. This doesn’t help upcoming photographers as there are a lot out there looking for who to work with and how to show how good they are.
Getting Photography Clients
My referral system has always worked for me. Social media helps me to showcase and refer people to my work, as well as advertising and I’ve also gotten a few clients from social media as well.
All in all, it’s all a risk and this businesses has given me courage and it challenges me more to take risks.
Two things I know can take my brand to the next level are easy access to photography equipment in Nigeria and changing the perception of people/clients about photography as a whole.
I believe everyone can build a business out of their talents, passions and skills. But you definitely need to go for training or intern with professionals who have been in the field in order to learn the DOs and DON’Ts of the business.
In the future, I see my brand becoming a household name in portrait photography both locally and internationally. It’s also my desire to have a Photography school.
Now Your Turn
Whether you have a passion for Photography, or you want to tell stories in another way, Adebayo also believes you can build a business out of your talents, passions and skills. Ready to get started? Our website solution helps you get started easily and fast online.